Whether on Zoom or in-person (when safe to do so), I would arrange opportunities where you give presentations on your business to community and/or professional organizations. Whether virtual or in-person, they are both ideal venues for you to grow by offering potential clients or customers the chance to meet you personally and hear how they can benefit from your services.
It is often best when someone reads about you on a website or in a publication, or even in a blog on your website. We would interview you as an expert in a certain business area you are trying to promote. The story would be written in third person as that gives you more credibility than if you were to write a first-person column. We would attempt to place the article in a viable publication or website or on your blog.
When you or your organization does something newsworthy, a release should be sent out to appropriate media outlets. This could range from a charitable giving to a hiring or promotion to anything that warrants attention and connects you with the community. It is also good to get your name in front of the press to establish yourself as an “expert.” Just remember not every release garners news. Sometimes the purpose is just to get your name out there, especially in the beginning.
Hosting community events
Hosting a community event gets your name front and center. You could host a food drive or anything community oriented. The main thing is that you are the sponsor and you are working on getting your name out there.
An every-other-month or quarterly newsletter would let current and former clients stay in touch with all that’s going on with your organization, offering suggestions and updates that keep your clients or customers coming back for additional needed services, or more importantly, referrals. If you sponsored anything, if you hosted anything, your clients would learn about it in the newsletter.
If you belong to your local chamber of commerce, attend the local meetings and promote something about your organization (elevator pitch). If you cannot attend, we would be glad to attend in your place and help you promote your business.
This one isn’t community based, but it is important, as well, and would work in conjunction with other Shel Segal Communications’ ideas. An article runs in the newspaper? Put the link on Facebook. You hosted an event? Tweet about it and put the pictures on Instagram. And do it often.